with Anton Grosz
Feb 26, 2026
Inside Personal Growth
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#Do something! is the main piece of advise shared by my guests in my recent podcast about the book they co-authored entitled "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws - 1st Edition." I am referring to renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach who also wrote "Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive" a couple of years back. In this interview with Geoff and Steven, we discuss behavioral patters and trends and recognizing the "phase change" that happens when an uncertainty resolves from being a question of "if" to being a matter of "when". We also talk about the five Provoke Quintet discussed in the book as the general models of provocation: Envision, Position, Drive, Adapt and Activate. Are you practicing the provoke mindset? If you want to know more about the provoke mindset and how to be a successful provocateur, you will want to listen to this very engaging interview. To learn more about Geoff and Steven and their book "Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws - 1st Edition," please click here to be directed to their website. You may also refer to the transcripts below for the full transciption (not edited) of the interview. ABOUT THE BOOK The best leaders have conviction to act–even in the face of uncertainty–in order to “provoke” the future they desire. They are able to identify important inflection points earlier than others and then use actions to shape trends to their advantage rather wait for the change to arrive. From the national bestselling authors who brought you Detonate: Why- and how- corporations must blow up best practices (and bring a beginner’s mind) to survive authors Geoff Tuff and Steven Goldbach explain why we act the way we do when faced with uncertainty and provide tools to do things differently. ABOUT THE AUTHORSGEOFF TUFF Geoff is a principal of Deloitte Consulting LLP and holds various leadership positions across its Sustainability, Innovation, and Strategy practices. In the past, he led Doblin, the firm’s innovation practice, and was a senior partner at Monitor Group, serving as a member of its global Board of Directors before the company was acquired by Deloitte. He has been with some form of Monitor for close to 30 years. Geoff’s work centers on helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses his breadth and diversity of experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom. Geoff is valued for his integrative approach to solving problems; he combines deep analytic and strategic expertise with a natural orientation toward approaches embodied in design thinking. STEVEN GOLDBACHSteven Goldbach is a principal at Deloitte and serves as the firm’s chief strategy officer. He is a globally recognized strategist and executive advisor. Prior to joining Deloitte, Steve was a partner at Monitor Group and co-head of its New York office. Additionally, Steve was previously the Director of Strategy at Forbes. Steve helps executives and their teams transform their organizations by making challenging and pragmatic strategy choices in the face of uncertainty. He is an architect, expert practitioner, and teacher of a wide array of strategy and innovation methods and tools. Over a 25+ year career, Steve has served clients across most industries, with an emphasis on industries in transition and consumer-driven sectors.
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