Podcast 882: The Illuminated Brand with David Corbin

David Corbin is a very good friend and a returning guest to Inside Personal Growth. This time he joins me to discuss his new book entitled "The Illuminated Brand: Building A Culture That Remains Brandcentric Even Under Pressure." In this interview, we talk about integrity, branding, relationships and in all these, his advise is to always wake the F's up, face it, follow it and fix it. "Face the fact that you have a brand and a brand reputation, whether it's on purpose or not. You have a brand and you have brand descriptors, wake the f up, face those brand descriptors, then follow them." I hope you enjoy this engaging and illuminating podcast with author David Corbin. You can learn more about David, his book and mentoring programs by clicking here to be directed to his website. You may also refer to the transcripts below for the full transciption (not edited) of the interview. ABOUT THE AUTHOR - David Corbin is a Keynote Speaker, Business Adviser, President of Private and Public Corporations, Inventor, Mentor and pretty good guy…..David M. Corbin has been referred to as “Robin Williams with an MBA” because of his very practical, high relevant content speeches coupled with entertaining and sometimes side splitting stories. A former psychotherapist with a background in healthcare, he has served as management and leadership consultant to businesses and organizations of all sizes – from Fortune 20 companies to businesses with less than 1 million – and enjoys the challenges of all. He has worked directly with the Presidents of companies such as AT&T, Hallmark, Sprint as well as the Hon.Secretary of Veterans Administration and others.

"I write about what's important to me and that which will bless and benefit others", David M Corbin