When life falls apart, most of us struggle to find direction. But for John Diggs, hitting rock bottom became the beginning of a radical reinvention. On a powerful episode of the Inside Personal Growth podcast, John shares his deeply personal story of loss, resilience, and transformation — and how two simple words, “I Am,” became the foundation for a new life.
From NFL Star to Homeless — and Back Again
John Diggs isn’t just a former NFL player or a successful entrepreneur — he’s a man who’s lived through the emotional and financial collapse that followed the 2008 mortgage crisis. Once the owner of a top mortgage company in Southern California, John lost everything — his business, his home, and even his family.
At his lowest point, sleeping on his mother’s couch, John stumbled upon a forgotten box of motivational books and tapes. Inside was a book by Tony Buzan on mind mapping — a tool that would change everything.
The Birth of the “I Am” Mind Map
In the podcast, John shares how this discovery led to an obsessive three-month journey where he mind mapped every book and idea in that box. This practice brought clarity, focus, and, ultimately, a renewed sense of purpose.
He realized that at the core of every personal development system — from Tony Robbins to Stephen Covey — was the idea that life is meant to be loved. From that insight, John created what he now calls the “I Am” Mind Map, built around four anchors:
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I Am Healthy
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I Am Wealthy
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I Am Successful
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I Am Happy
These anchors became the pillars of his healing and personal reinvention.
Explore the full story in his book I AM: The Power of Knowing Who You Are!
Engineering a Better Life with Mappineering
John didn’t stop there. He coined a new term — Mappineering — to describe his unique approach to engineering beautiful, purpose-driven mind maps that help people take back control of their lives.
In his second book, Mappineering Map Book: Engineering Beautiful Mind Maps to Love Life More!, John walks readers through using mind maps as a personal development tool — not just for organizing thoughts, but for visualizing identity, setting goals, and aligning with your highest self.
Mapineerville: A Community of Growth
John also founded Mapineerville, an online community where people gather to share, build, and support each other through mind mapping. The platform includes challenges, spaces for daily reflections, peer collaboration, and workshops that empower members to bring their “I Am” map to life.
Whether you’re a student trying to find direction or an adult facing a midlife reinvention, John’s system helps you gain clarity on who you truly are — and who you want to become.
The Power of Spiritual Alignment
A recurring theme in John’s journey is spiritual awareness. He speaks openly about the energetic force — the “source” — that powers our hearts and guides our intuition. For John, reconnecting with this source was as essential as rebuilding his business. His spiritual health now informs every part of his map, alongside physical, mental, and emotional wellness.
Takeaway: Build Your Own “I Am” Mind Map
John urges every listener to take action:
Start your own “I Am” mind map. Define your health goals. Map out what wealth truly means to you. Set your success targets. Clarify your sources of happiness.
And most importantly: Visualize it. See it. Live it.
As John says, “Very few people take the time to consciously define who they are — and even fewer map it out.” But once you do, you’ll find power, clarity, and alignment in every decision you make.
Connect with John Diggs
👉 Official Website
👉 Mapineerville Community
👉 Instagram – @johndiggsmappineermentor
👉 LinkedIn – John Diggs
You may also refer to the transcripts below for the full transcription (not edited) of the interview.
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Thank you very much for having me on Greg! Appreciate you more than you know!