There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.
Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.
In my interview with Brian about “The Birth of a Brand” we explore the early days of Ugg development, the ups and downs and struggles. I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.
The Birth of a Brand is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market. To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.
I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith. If you want more information about Brian Smith please go to his website by clicking here.
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