This podcast is the second in my series with author Ari Weinzweig the author of “Building A Great Business”.

In my previous interview with Ari we spoke about ” Managing Ourselves” where we discuss everything from visioning to the 12 Tips of More Effective Self-Management.

In this interview Ari weI focus on the 12 Natural Laws of Building A Great Business. One thing that Ari knows for certain is that a strong inspiring and strategically vision leads the way to greatness—especially if you write it down. Ari teaches a great technique for writing your vision. He calls it the “hot pen’ technique. Pick up your pen and just keep writing 15, 20, 30 minutes whatever it takes to articulate your vision in word pictures that you can see and believe your vision manifesting.

He also has a tip that you need to “give your customers a really compelling reason to buy from you”. Now while this seems obvious— when was the last time you had a bad meal at a restaurant and failed to tell anyone, but you said to your spouse we will never recommend or go back to that establishment. It happens all the time, and because the restaurant not only served a subpar meal, but your service was most likely lacking you had no reason to do business with them again. The combination is a disaster in the food service business.

I encourage you to listen to and learn from one of the wisest men in the food service business speak with me about 12 Natural Laws that when applied to both your personal and business life they can transform an organization and the people that work within the organizations.

If you want to learn more about Ari and his trilogy of books please click here, or if you want to learn about his training company Zing Train please click here to get information about the various training programs.

Enjoy this great interview with a wonderfully engaging author, businessman and civic leader Ari Weinzweig.

 

 

Simon MainwaringIt is not often that I come across a book and author that has life transforming ideas, and ideas that I believe will have a positive impact on our world.

I recently interviewed author Simon Mainwaring about his new book entitled “We First-How Brands & Consumers Use Social Media to Build A Better World.”  His  book is not only a must read for anyone in business, but for anyone who is part of the socially responsible movement and wants to impact the world for the better.

Simon really believes that we need to transform the engine of capitalism  because our current structure is not performing in ways that benefit the whole. As the title of the book eludes, we need to move to a “We First” instead of a ” Me First” mindset.   He points out that the book is not about doing away with capitalism, is is about recognizing the advantages of capitalism as a generator of progress and prosperity, but at the same time acknowledging the mounting criticisms–if left unchecked, a capitalist system will run off it own rails.  Many noted economists, thought leaders, and social visionaries around the world are all recognizing that capitalism has become dysfunctional.  It has lost is way as an effective, self-regulating, and sustainable economic system. It has devolved into a single-minded pursuit of profit and wealth for a small elite at the expense of the overall society.”

We First points out that the unresolved tension between self-interest and selfishness is no a philosophical debate.  It is at the root of corporate and individual economic behavior, shaping how brands and consumers participate in capitalism on a daily basis. It affects the choices we make about our use of natural resources, or habits of consumption, our views of investment and profit, our attitudes toward both poverty and ethical business conduct, and the political debates that ultimately determine what type of society we want to live in.

If you are interested in reshaping your personal beliefs, and join a movement that will have a positive impact on how we consume good and services then I highly recommend that you read and study Simon’s new book “We First“.  He also has an amazing course which is both available on the Internet, and there is an upcoming live event in the Los Angeles area in March of 2013.

If you are interested in  Simon’s course offering please click here to be directed to a landing page with more information about the event.  I will be taking the course and attending the live event, you will not want to miss this opportunity.    If you purchase admission to the on-line course you are entitled to attend the live event in Los Angeles in March of 2013, and you are eligible to bring a non-profit of your choice at absolutely no cost.

You can also watch a very cool presentation that Simon did at TED Talks by clicking this link.

 

I hope you enjoy this great interview with a man that is going to change our world, through influencing our choices, consumption and behaviors.

Dan PallottaI personally appreciate the position author Dan Pallotta has articulated about the unjust discriminatory rules that society imposes on charities.  In his new book entitled “Charity Case-How The Non-Profit Community Can Stand Up For Itself and Really Change the World.” Dan states that virtually everything our society teaches about charity is backwards.  The donating public is told to measure the effectiveness and moral character of charities by how little they spend on “overhead” never being taught that overhead is really investment without which the nonprofit sector can never hope to solve massive social problems.  The media and government unwittingly perpetuate these views, condemning charities that invest in behind-the scenes infrastructure or attempt to lure talent away form the for-profit sector.

I personally have volunteered thousands of hours on charity boards helping to organize and raise money to assist with the funding of this program or that, and believe me the task is a challenging one at best.  Charities are always fight the battle to attract and keep good loyal and committed donors, and those donors frequently are judging the charity on how they control their expenses, and how much of their donated dollar is going to work.  Believe me just like any other business, charities can waste money but the charities I have been involved with have been lean mean fighting machines and truly use the donated dollars quite effectively.   I understand what Dan is saying in “Charity Case” is that the public sentiment has always been one of suspicion. While we spend money with other private-sector businesses and never once give a thought to how they spend their money on expenses or advertising as long as we receive the good or service we purchased.

In my interview with Dan we speak about his movement to help reposition charities in the eyes of the public.  Dan has a very interesting proposition about building an anti-defamation league for charities, the purpose would be to unite charities and create an advertising campaign that would inform the public about all the good that they are doing.  A great example is the ad campaign that “Got Milk” did that was funded by the  Milk Advisory Board which is comprised of dairy cattleman who have united and created advisory board to help build a positive image about milk.  Dan states that charities have never united together, and put their resources to work building a positive image for themselves with the public.  I personally believe this is a great idea, and one that is long overdue.

 

If you are interested in learning more about how Dan plans to help the charities of the world unite and overcome the ill-conceived views of the public I encourage you to read both “Charity Case” and Dan’s previous book “Uncharitable“.  You can also learn more by visiting his website by clicking here.  Enjoy this great interview with author and activists Dan Pallotta.