My guest in this podcast is Sabrina Horn, author of a new book entitled “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success”. Sabrina is an award-winning CEO, author, tech communications expert, and advisor/board member. She is the Founder, CEO and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29.

In our interview together, we discuss about how integrity and honesty matters in business. She explains that integrity is not an option or multiple choice to think about, but a must do instead of “faking it till you make it” which is very wrong. According to her “Faking it doesn’t help you be successful. It actually helps you fail. And the reason why is because the truth always comes out”. Leading with integrity always has better chance of success.

I hope you enjoy this absolutely wonderful and engaging podcast with author Sabrina Horn. You can learn more about Sabrina and her book by clicking here to be directed to her website.

You may also refer to the transcripts below for the full transciption (not edited) of the interview.

[fusebox_transcript]