I recently had the pleasure of interviewing Larry Johnson the author of a new book entitled “The Eight Principles of Sustainable Fundraising”.  His book is designed to help anyone in the non-profit sector better understand how to accomplish sustainable fundraising.  While this may seem like something simple, many nonprofits are still stuck in what we refer to as “transactional” activities, not long term donor development.  If you want to have a successful campaign you must be thinking about matching the values of your donors with the charity.

I hope you enjoy this wonderful interview with a great professional Larry Johnson.  If you want to learn more about his consulting practice please click here to be directed to his website.