This is my second interview with author and entrepreneur Michael Alden.   What I love about Michael is his passion for his work and life, he truly is a trailblazer.

His new book entitled ” Blueprint to Business-An Entrepreneur’s Guide To Taking Action, Committing To the Grind, And Doing The Things That Most People Won’t” is a must-read for any entrepreneur.  Michael has had his share of ups and downs like many entrepreneurs, but he has learned from his lessons and applies the learning to make the next venture he gets engaged with just that much more successful.

Michael’s book is the ultimate guide with practical advice from a master entrepreneur who can really teach new entrepreneurs invaluable lessons.  I can really appreciate his chapter on “Doing What You Say”.  “In business and in life, always do what you say you’re going to do. Keep your word. When you tell yourself that you are going to do something, and you don’t do it, you’re doing yourself a disservice, and you’re setting yourself back. Not following through on something you said you were going to do is an absolute travesty.”

This sound advice runs throughout “Blueprint to Business” In my interview with Michael we speak about his personal life and business ventures, as well as he imparts practical and sound advice about becoming an entrepreneur.  I know you will love this lively and engaging interview with the author, entrepreneur Michael Alden.

If you want to learn more about the book click here.   You can also click here to be directed to Michael’s Facebook page. Enjoy the podcast.

What a brilliant book.  Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!

In Evan’s new book “Your One Word” you are guided to helping  find that “one word” that infuses you with passion, fire and desire to go big.  Evan one word is “Believe”.  Your one word will become your personal motto, and will help you capture your purpose and passion.

Evan asks a series of questions that help you find your “One Word”.  He also gives great examples and stories.  Now once you have found your “one word”, he does not leave you there.  He provides practical advice on using your “one word” to grow and develop your business.

In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign.  There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.

Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul.  You are here making a statement, and you are going to change the world.

I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“.  If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.

 

I recently had the pleasure of interviewing David Hoffeld the author of a newly released book entitled “The Science of Selling“.  If you are someone who is in sales or marketing, then I would highly recommend you reading David’s new book.

David spent ten years studying what effects the buying patterns of consumers.  During this time David learned about the behavioral science behind “why” someone purchases goods or services from you versus from someone else.  He refers to this as the Six Whys, which starts with “Why Change?”, second is “Why Now?, third “Why Your Industry Solution?”, fourth “Why You and Your Company?”, fifth “Why Your Product or Service? sixth “Why Spend the Money“.

These are obviously great questions and throughout the book David answer the questions that will make you a better salesperson.  You will literally learn how to sell the way the brain constructs a buying decision, how to ethically sell to your potential customers emotions , how to ask questions the way our brains intuitively disclose information, how to boost your ability to influence other.

If you want more information about David Hoffeld you can check him out at his website by clicking here, or you can watch a great video at YouTube by clicking here.

I hope you enjoy this great interview with a thought leader in the area of sales and selling.

 

Terri Sjodin is not only a great author, but is scrappy. I recently interviewed her for her new book entitled “Scrappy-A Little Book About Choosing to Play Big“. I am sure that most of you know what scrappy means, but just in case: scrappy is someone who is full of fighting spirit-synonymous with having moxie, being feisty, enthusiastic. So how many of you choose to play big when is comes to trying to meet someone new you really want to meet? Someone that might make a difference if you met them both personally and professionally? Terri’s book is loaded with amazingly courageous people with great stories about how they went the extra mile to meet that someone special, or did something out of the ordinary to capture the attention of their customers or investors.

Terri has three pillars of scrappiness: 1) Attitude 2) Strategy 3) Execution. I know it sounds simple, and it really is–it just takes lots of courage to act on the things in life that can make a significant difference. What is holding you back? Fear and Uncertainty? If so I encourage you to listen to my interview with Terri Sjodin and get yourself a copy of “Scrappy” you will be glad that you did, you just might break a cycle of belief that is holding you back. If you want to learn more about Terri and the book Scrappy just click here. Thanks for listening.

Do you own a business?  Are you thinking about venturing out and becoming an entrupauner?  Then you need to listen to this podcast with author John Warrillow and our discuss about his new book entitled “Built to Sell-Creating a Business that Can Thrive Without You.”  I know many of your reading this might be thinking, wouldn’t that be great.  According to John having a business that will thrive without you, is entirely possible.

John’s book revolves around a parable about an advertising agency where the owner is doing many of the wrong things to attain the ultimate of having a business that will thrive without him.  He meet a business guru who provides him with some sound advice, and his business starts to turn around.  Are you wondering what some of that advice was?

Well, here you go:

Tip#1, Don’t generalize;specialize. If you focus on doing one thing well and hire specialists in that area, the quality of your work will improve and you will stand out among the competitors.

Tip#2, Relying too heavily on one client is risky and will turn off potential buyers of your business.  Make sure that no one client makes up more than 15% of your revenue.  

Tip #3, Owning a process make it easier to pitch and puts you in control.  Be clear about what you are selling, and potential customers will be more likely to buy your product.

Tip#4, Don’t become synonymous with your company.  If buyers aren’t confident that your business can run without you in charge, they won’t make their best offer.

Tip#5, Avoid the cash suck. Once you’ve standardized your service, charge up front or use progress billing to create a positive cash flow cycle.

If you are looking to create greater value for your customers, and develop a business that is salable at the highest price then I highly recommend that you listen to my interview with author and businessman John Warrillow “Built to Sell“.  His advice and wisdom when it comes to developing a business that is salable and can thrive without you being present are extremely important to you not becoming a slave to your business.  I see to many people that this happens to, and it does not have to be the case if you develop your personal blueprint and follow John’s advice.

If you want more information about the book and John’s company click here for Value Builders System, or please click here to be directed to the book website.

I hope you enjoy this wonderful interview with someone who can lift most business people out of the doldrums of being chained to their businesses.

 

There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.

Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.

In my interview with Brian about “The Birth of a Brand”  we explore the early days of Ugg development, the ups and downs and struggles.  I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.

The Birth of a Brand  is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market.  To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.

I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith.  If you want more information about Brian Smith please go to his website by clicking here.

 

Have you tried to capture someone’s attention these days? Do feel like to have to set off a flair in front of their face just to get a few minutes of their focused attention? That is the way that I feel sometimes.

I am certain that in our world today many of us has a bad case of Attention Deficit Disorder, and it is not all the fault of the individuals.  Our world and the things in it that require our attention has increased exponentially.  As a matter of fact we use to speak about Moore’s Law and that the computing power would double every two years, now who know how frequently it is doubling today?

Google receives 4,000,000 searches every minute.  For more fun stats on the amount of data we deal with daily,  just click here to be directed to Data Never Sleeps 2.0 graphic and article. 

Ben Parr the author of Captivology: The Science of Capturing People’s Attention has been studying how to capture people’s attention.  He has come up with some very interesting facts, there are three types of attention-immediate, short and long term attention.  He also states that you can capture all three of these types of attention with what Ben refers to as the “seven captivation triggers.  In my interview with Ben we explore the captivation triggers and the research behind them.

I recommend that you listen to and get a copy of Ben’s book if you are in the business trying to capture the attention of your customers, or just your fellow workers.

I hope you enjoy this wonderful interview with Ben Parr on his new book “Captivology“.   You can learn more by visiting his website by clicking here, or Facebook or Twitter.

I recently had the pleasure of interviewing author Lisa Nirell.  She has another new book that has just been released entitled ” The Mindful Marketer.”  

In Lisa’s new book she questions traditional marketing methodology, and provides the reader with alternative ways to implement effective marketing strategies.   Lisa states that the traditional chief marketing officers are facing extinction because of the use of big data, and how it is transforming the way we work as marketers.  She states that that modern marketing leaders are expected to be tech savvy, data driven brand ambassadors on the vanguard of change.

I appreciate Lisa’s approach to this book.  She exposes how our always-on mindset and the consistent need for speed and innovation has created an environment of mindlessness.  She states we need to stop, breathe and reflect mindfully on future opportunities and daily decisions if we are to effectively make deep meaningful connections with our customers.    Lisa recommend a “middle path”, a nexus between data-fueled, analytical thinking and creativity to a humanistic approach to marketing.

I hope you enjoy this wonderful interview with a leader in the marketing industry.  If you want to learn more about Lisa you can click here to be directed to her website.