What a brilliant book.  Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!

In Evan’s new book “Your One Word” you are guided to helping  find that “one word” that infuses you with passion, fire and desire to go big.  Evan one word is “Believe”.  Your one word will become your personal motto, and will help you capture your purpose and passion.

Evan asks a series of questions that help you find your “One Word”.  He also gives great examples and stories.  Now once you have found your “one word”, he does not leave you there.  He provides practical advice on using your “one word” to grow and develop your business.

In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign.  There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.

Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul.  You are here making a statement, and you are going to change the world.

I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“.  If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.

 

This is my second interview with Dorie Clark, and each time we speak I learn so much about branding and marketing myself.  While not a master at the subject if you want to learn more I suggest that you listen to my interview with Dorie, and get a copy of her book entitled ” Stand Out-How to Find Your Breakthrough Idea and Build a Following Around It.” 

What impresses me so much about Dorie is her sincerity and mastery of the topic.  In our world today many of us are vying for the attention of someone to listen to our idea and this  is becoming more and more difficult to capture their attention.   We have so many many people competing for attention of our target audience that it frequently seems like a red ocean out there, clogged with social media posts, tweets, emails and a myriad of other ways to distract who we would like to attract to our message or idea.

Stand Out uses real life stories and studies from top business thinkers like Seth Godin and David Allen, and experts in realms as diverse of genomics and urban planning. Dorie guides the readers through the process of developing their own breakthrough ideas, and then building a passionate following around them.  I encourage you to listen, learn and apply some of what Dorie teaches and speaks about for it is incredibly powerful.

If you want to learn more about Dorie and her new book “Stand Out” please click here to be directed to her website, or click here to connect with her on Facebook.  Enjoy this great interview with someone who will change the trajectory of your career.