Podcast 470: The Eight Principles of Sustainable Fundraising with Larry Johnson, CFRE

I recently had the pleasure of interviewing Larry Johnson the author of a new book entitled “The Eight Principles of Sustainable Fundraising”.  His book is designed to help anyone in the non-profit sector better understand how to accomplish sustainable fundraising.  While this may seem like something simple, many nonprofits are still stuck in what we refer to as “transactional” activities, not long term donor development.  If you want to have a successful campaign you must be thinking about matching the values of your donors with the charity.

I hope you enjoy this wonderful interview with a great professional Larry Johnson.  If you want to learn more about his consulting practice please click here to be directed to his website.

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One comment on “Podcast 470: The Eight Principles of Sustainable Fundraising with Larry Johnson, CFRE

  1. DEAREST RICK.
    THANK YOU SO MUCH ,FOR MAKING THIS HUGE DIFFERENCE ,GIVING US ALL SO MUCH SUPORT ,BY YOUR BLESSED PROGRAMS ..THEY ARE A BLESSING FOR ME AND ALL WHO LISTEN TO YOUR AMAZING PROGRAMS:)
    ALL THE VERY BEST WISHES ,FOR XMASS AND2015 NEW YEAR!!
    KIND REGARDS.
    MARY

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