If all salespeople would follow the philosophy of Lisa Earle McLeod the author of “Selling with Noble Purpose” our world would be a better place. Let’s face it we are all consumers of goods and services, and much of the time we are interacting with salespeople to purchase goods and services. We all have our horror stories of incredibly bad or dishonest salespeople, and it is never pleasant.
Lisa’s approach is so refreshing and needed in our world of commerce today. As Lisa states ” Our deepest desire is to make a difference in the world–and our darkest fear is that we won’t.” A Noble Sales Purpose is the secret of igniting a higher level of thinking and acting so that we are focused on the big picture. What is our purpose, and are we fulfilling it by providing our products and services to our clients? When you come from purpose is is proven that you outperform the market by 15:1, organizations that center their business on improving people’s lives have a growth rate triple of their competitors.
Having a focus on something greater than money itself will lead to greater performance, and more satisfied customers.
If you are interested in turning your organization into a purpose driven sales team then I would recommend reading Lisa new book, and listening to the podcast.
You can visit Lisa’s website by clicking here or you can visit her Facebook page. Enjoy this wonderful interview with Lisa Earle McLeod.
You might be familiar with all the buzz around something called the “Business Model Canvas”. There are currently three books in the series which started with “Business Model Generation” then “Business Model You” now a new book ” Value Proposition Design“. So why the interest from the business communities in this interesting way of developing a business model. Simply put, it is engaging, inclusive ,compelling and it works.
Authors Alex Osterwalder, Yves Pingeur, Greg Bernarda and Alan Smith are the dynamic team behind the business model canvas. I recently had the pleasure of having a dialogue with Alex Smith the brains behind the book designs, which I might add are a big reason for the success of the books.
During our dialogue we discuss the key elements in creating a great value for customers, we also get into the steps necessary to create the value proposition canvas: Customer Profile, Value Map and Fit all extremely important considerations in the developing a any new product design. Alan and his colleagues refer to gain creators, and pain relievers as one of the most important elements in developing great designs.
While this all might sound simple it is daunting to create a new product, test it and know that you are creating something that is really needed and wanted by your customers. Developing something in a vacuum is crazy, where your perception of what will relieve your customers pains is exactly that a perception and not the reality of the situation. Developing then testing your product is so important, I speak from experience I have developed a few products and testing is so important so you can gain feedback.
Alan and his team have recently released a cloud based software system allowing teams to collaborate on developing a business model canvases, it is called Strategyzer. In my humble opinion I have never seen software as simple as Strategyzer, providing results in minutes. If you work with a team and you are in the process of developing a new product or service I would highly recommend checking out this amazing new cloud based software.
I encourage you to listen closely to Alan Smith as he guides the listener to a better understanding of Business Model Canvas and Value Proposition Design. If you want to just click on the links provided below that will take you to the related websites associated with Value Proposition Design.
Value Proposition Design
I recently had the pleasure of interviewing Larry Johnson the author of a new book entitled “The Eight Principles of Sustainable Fundraising”. His book is designed to help anyone in the non-profit sector better understand how to accomplish sustainable fundraising. While this may seem like something simple, many nonprofits are still stuck in what we refer to as “transactional” activities, not long term donor development. If you want to have a successful campaign you must be thinking about matching the values of your donors with the charity.
I hope you enjoy this wonderful interview with a great professional Larry Johnson. If you want to learn more about his consulting practice please click here to be directed to his website.
I have been working on a capital campaign project with a local nonprofit, and while I have done this kind of work before I wanted to reach out to the experts and get their advice and guidance.
I had the pleasure of speaking with Andrea Kihlstedt the author of “Capital Campaigns Strategies that Work.” She has consulted and run numerous campaigns for nonprofits and with tremendous success. In our interview together we speak about her book and the strategies that have worked for her and other so successfully. As Andrea states capital campaigns grow out of a “big idea” and help to springboard and organization and breath life back into the donors.
If you are in the middle of a capital campaign or about to embark upon a big campaign project, then I highly recommend that you listen to the words of wisdom from author and consultant Andrea Kihlstedt. If you want to learn more about her consulting business please click here to be directed to her website.
This podcast is the second in my series with author Ari Weinzweig the author of “Building A Great Business”.
In my previous interview with Ari we spoke about ” Managing Ourselves” where we discuss everything from visioning to the 12 Tips of More Effective Self-Management.
In this interview Ari weI focus on the 12 Natural Laws of Building A Great Business. One thing that Ari knows for certain is that a strong inspiring and strategically vision leads the way to greatness—especially if you write it down. Ari teaches a great technique for writing your vision. He calls it the “hot pen’ technique. Pick up your pen and just keep writing 15, 20, 30 minutes whatever it takes to articulate your vision in word pictures that you can see and believe your vision manifesting.
He also has a tip that you need to “give your customers a really compelling reason to buy from you”. Now while this seems obvious— when was the last time you had a bad meal at a restaurant and failed to tell anyone, but you said to your spouse we will never recommend or go back to that establishment. It happens all the time, and because the restaurant not only served a subpar meal, but your service was most likely lacking you had no reason to do business with them again. The combination is a disaster in the food service business.
I encourage you to listen to and learn from one of the wisest men in the food service business speak with me about 12 Natural Laws that when applied to both your personal and business life they can transform an organization and the people that work within the organizations.
If you want to learn more about Ari and his trilogy of books please click here, or if you want to learn about his training company Zing Train please click here to get information about the various training programs.
Enjoy this great interview with a wonderfully engaging author, businessman and civic leader Ari Weinzweig.
Is the element of surprise something that we can all use to create breakthrough in our businesses? Author Soren Kaplan in his new book entitled “Leapforgging” believes that surprise is the power that can help businesses jump start their creativity and embrace ways to reinvent themselves. Kaplan states ” Instead of fighting against uncertainty we should use it to break down limiting mindsets and barriers to change the game.” We can find both opportunity in both good and bad surprises. Soren encourages leaders to embrace counter-intuitive ideas, manage paradoxes and even welcome failure. This is what he refers to as the key to “Leapfrogging“–creating or doing something radically new or different that produces a significant leap forward. I always appreciated the Albert Einstein quote ” The definition of insanity is doing the same thing and expecting a different result“.
Soren’s new book “Leapfrogging” can certainly assist anyone in finding new ways of looking at and transforming their ideas and thoughts into breakthroughs both personally and professionally. His book helps the reader overcome existing mindsets by introducing whole new possibilities–and consequently new assumptions–into the mix. Soren states that breakthroughs share three common characteristics: 1) They challenge fundamental assumptions about existing products, services, business models or organizations. 2) Breakthroughs transform existing ways of doing business by rewriting rules or revolutionizing current practices. 3) They apply resources in entirely new ways, whether people, knowledge, relationships or technology.
Soren’s new book is a great resource for anyone who feels stuck. He has provided great stories along with strategic questions after each chapter to challenge your mindset, and help you learn how to “Leapfrog” into new breakthroughs. If you would like to learn more about Soren Kaplan you can click here to be directed to his website, or you can watch a great Ted-X video presentation by clicking here.
Enjoy this great interview with author Soren Kaplan.
I recently had the opportunity of interviewing author Alan Shelton who’s new book entitled “Awakened Leadership-Beyond Self Mastery” it is a great read. The book has lots of Alan’s personal life story, but weaved into the content are life lessons that we can all learn and benefit from if we apply in our life.
Alan comments in the preface of the book about being in a “seekers hole”, a term that I personally can appreciate and relate to from time to time. I don’t know a soul on this planet that is not seeking, and at times we all get frustrated and dissatisfied with the journey. In essence we forget that we are spiritual beings having a human experience, vs. human beings having a spiritual experience–big difference. The key to enjoying our journey is as all times to remember who we are, and why we are here-easier said than done right?.
Alan points out that we are not the center of the Universe, even though at times we think we are. Yes, our ego’s do take control and we think that we are it!! Alan reminds us that a life awakened is beyond self-mastery, the belief that we author and control our own reality. He points out that to become a more effective leader we need to understand what it is like to express our authentic self. In essence, not to put on false pretenses or allow our ego to attempt to control or have a negative impact on our relationships.
“Awakened Leadership” is about leadership, and what it takes to become a compassionate and effective leader. Alan cites author Joseph Jaworski the author of “Syncronicity: The Inner Path of Leadership” by saying ” Institutions of all sorts are facing profound change today, with complexity increasing at a speed and intensity we’ve never experienced before. Jaworski came to realize that traditional analytical leadership approaches are inadequate for dealing creatively with the complexity. To effectively face these challenges, leaders need to access the Source from which truly profound innovations flows.
If you would like to learn more about accessing the Source, and what is necessary to become a leader in our business world today, then Alan’s new book “Awakened Leadership” is a must read. If you would like to learn more about Alan Shelton please click here to be directed to his website, or you can watch a great book trailer by clicking here.
I hope you enjoy this wonderful interview with Alan Shelton.
I personally appreciate the position author Dan Pallotta has articulated about the unjust discriminatory rules that society imposes on charities. In his new book entitled “Charity Case-How The Non-Profit Community Can Stand Up For Itself and Really Change the World.” Dan states that virtually everything our society teaches about charity is backwards. The donating public is told to measure the effectiveness and moral character of charities by how little they spend on “overhead” never being taught that overhead is really investment without which the nonprofit sector can never hope to solve massive social problems. The media and government unwittingly perpetuate these views, condemning charities that invest in behind-the scenes infrastructure or attempt to lure talent away form the for-profit sector.
I personally have volunteered thousands of hours on charity boards helping to organize and raise money to assist with the funding of this program or that, and believe me the task is a challenging one at best. Charities are always fight the battle to attract and keep good loyal and committed donors, and those donors frequently are judging the charity on how they control their expenses, and how much of their donated dollar is going to work. Believe me just like any other business, charities can waste money but the charities I have been involved with have been lean mean fighting machines and truly use the donated dollars quite effectively. I understand what Dan is saying in “Charity Case” is that the public sentiment has always been one of suspicion. While we spend money with other private-sector businesses and never once give a thought to how they spend their money on expenses or advertising as long as we receive the good or service we purchased.
In my interview with Dan we speak about his movement to help reposition charities in the eyes of the public. Dan has a very interesting proposition about building an anti-defamation league for charities, the purpose would be to unite charities and create an advertising campaign that would inform the public about all the good that they are doing. A great example is the ad campaign that “Got Milk” did that was funded by the Milk Advisory Board which is comprised of dairy cattleman who have united and created advisory board to help build a positive image about milk. Dan states that charities have never united together, and put their resources to work building a positive image for themselves with the public. I personally believe this is a great idea, and one that is long overdue.
If you are interested in learning more about how Dan plans to help the charities of the world unite and overcome the ill-conceived views of the public I encourage you to read both “Charity Case” and Dan’s previous book “Uncharitable“. You can also learn more by visiting his website by clicking here. Enjoy this great interview with author and activists Dan Pallotta.
We have all read and heard about the work of Daniel Goldman regarding Emotional Intelligence, but now what I believe could prove to be equally important is the measurement of our spiritual intelligence. Author Cindy Wigglesworth has just published a book entitled “The 21 Skills of Spiritual Intelligence“which provides insight into our spiritual intelligence. As part of my inquiry Cindy allowed me to take the 170 question analysis that she diligently developed over many years. The quiz was quite revealing and is certainly a tool that will be quite useful both personally and in the work environment. (For more information on the click here to be directed to her website.)
Cindy defines spiritual intelligence as “the ability to behave with wisdom and compassion while maintaining inner and outer peace regardless of the situation.” Wow, now thats a skill set that most corporations would love to instill in their employees. Cindy states that “transcending our smaller nature and growing into our full potential as human beings is the most important and fulfilling thing we can do with our lives. The set of skills that are collectively known as spiritual intelligence are designed to help you become more fully who you are, to continue to grow and develop, and to live with greater consciousness, direction, wisdom and compassion.
Cindy uses her newly defined spiritual intelligence in conjunction with the other identified intelligences, physical, cognitive, emotional intelligence. When combined and analyzed they become a powerful tool that can assist the management of organizations in defining how employees will best work, inspire and collaborate with one another. There are 21 skills that have been identified as part of our spiritual intelligence , and those skills have been classified into four (4) quadrants. Self-Awareness, Universal Awareness, Self Mastery, Social Mastery/Spiritual Presence. To better understand the spiritual intelligence model I recommend that you click here to be directed to Cindy’s Deep Change website.
I hope you enjoy this wonderful interview with Cindy Wigglesworth, the author of “The 21 Skills of Spiritual Intelligence“. You can click here to watch a great PBS interview in which Cindy provides the viewer with insight into her personal philosophy and history.