I have known Paul Lemberg for many years. He is definitely an out-of-the-box thinker. His concepts about how to market yourself and your business have always been cutting edge. In my interview with Paul he will explain what he refers to as “Being Unreasonable.”
In Paul’s book Be Unreasonable – The Unconventional Way to Extraordinary Business Results, he states that it is about a liberation that comes from shaking off the shackles of normality and being Unreasonable in your demands on yourself and your work. He says that extraordinary accomplishments begin with extraordinary actions. Extraordinary in itself mean “extra” ordinary as in above the ordinary. Being unreasonable means achieving the extraordinary by doing things beyond what people consider normal.
We have the opportunity in our interview together to discuss some of the 20 key points he makes about people who practice extraordinary action,
and the benefits they gain both personally and professionally. In these unusual times Paul’s approach just might make sense for many of you seeking to improve your bottom line while at the same time grow your business. He is a true master of marketing and sales and has some wonderful ideas. I hope you enjoy our interview together, and I encourage you to visit his website by clicking here for more information about his teleclasses, books and coaching programs.
It is certainly by no accident that one of the men who has influenced me the most is my first interview for our podcast and this blog. If you are not aware of Larry Wilson’s many accomplishments he is probably best known for having founded one of the largest learning organizations in this country, Wilson Learning Corp. I met Larry about 12 years ago after having read several of his books. I called him up at his ranch Pecos River in Santa Fe, New Mexico. I told him that I was starting a company called Sales Solutions Systems, and asked if he would be interested in meeting with me to discuss an opportunity that existed in the insurance industry. His answer was a resounding yes, and he welcomed me with open arms and heart when I met him at Pecos River some 12 years ago. Pecos River has since been sold, but what an incredible retreat facility it was, with ropes courses and beautiful scenery and some of the top training in leadership that this country had to offer at the time.
Since our meeting each of our lives have taken many twists and turns, but one constant is that Larry has always been there for me every step of the way to help guide me through the maze of business and personal growth.
In this podcast you will learn more about his current work “The Great Game of Life” and his book “Play to Win!: Choosing Growth Over Fear in Work and Life. Larry has recently developed a 12 session course that is one of the best personal growth courses I have ever reviewed. Later this year we will be bringing this program to our Digital Seed learning platform so that thousands of people can enjoy this work via the Internet and collaborate with others across the country in the process. This podcast is a wonderful insight into Larry Wilson the man and his own personal journey. I hope you enjoy it.
I apologize for the sound quality of my voice (Larry comes through much clearer). We are still getting the hang of recording phone conversations over here.