What a brilliant book.  Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!

In Evan’s new book “Your One Word” you are guided to helping  find that “one word” that infuses you with passion, fire and desire to go big.  Evan one word is “Believe”.  Your one word will become your personal motto, and will help you capture your purpose and passion.

Evan asks a series of questions that help you find your “One Word”.  He also gives great examples and stories.  Now once you have found your “one word”, he does not leave you there.  He provides practical advice on using your “one word” to grow and develop your business.

In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign.  There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.

Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul.  You are here making a statement, and you are going to change the world.

I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“.  If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.

 

Most of us are aware that branding ourselves  or our companies can be a challenging task.  It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.

David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand.  David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others.  In my interview with David we explore the components that are required to create a kick-ass brand.  David explains there are five of them and they are:  1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage.  These steps make up the roadmap for someone wanting to develop their brand.

We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service.   You also need to be concerned and do you research on the demographics and psychographics of your target customer.  Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.

David is a master at helping people brand themselves or their company.  His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.

I would recommend that you check out David Tyremen at his website by clicking here.  World Famous also has a great branding course that you might want to consider taking.  If you are interested finding out more about the course please email David at david@worldfamouscompany.com.

 

There is probably not a person tuning into the podcast that has not been exposed to “Ugg Boots” or might even own a pair or two.

Brian Smith the author of a new book entitled ” The Birth of a Brand” lives in a neighboring city and is the original founder of “Ugg Boots”, and has quite a story about how this organization became what it is today.

In my interview with Brian about “The Birth of a Brand”  we explore the early days of Ugg development, the ups and downs and struggles.  I don’t think I have met a person with as much tenacity, perseverance and persistence all of which were required in double doses to launch “Ugg Boots”.

The Birth of a Brand  is for any entrepreneur that wants to better understand the trials and tribulation of owning your own business and launching a new product into the market.  To state that “Ugg Boots” had a rocky start is an understatement, but despite the adversity Brian was faced with he succeeded and made “Ugg” a household name in the United States.

I hope you enjoy this wonderful interview about the early days of “Ugg” and learn from the master of innovation, Brian Smith.  If you want more information about Brian Smith please go to his website by clicking here.

 

How many of you have had an opportunity to speak before a group of people and wished you could have conveyed your message in a more compelling way?  I know that this has happened to my several times, and while I have known about the impact a good storyteller can make on an audience I never felt that I was very proficient at the storytelling process.

In my interview with my friend and author Karen Dietz, we discuss her new book entitled “Business Storytelling for Dummies“.   We explore some of the mistakes that many of us make in developing our story as well as practices for organizing a great story.  So just what is a story as defined by the authors : ” A story provides packets of sensory language presented in a particular way that allows the listeners to quickly and easily internalize the material, comprehend it, and create meaning from it.”   Easier said than done, right!!

I must say that “Business Storytelling for Dummies”  is very well organized, and provides the reader with an opportunity to explore, understand and practice new skills in storytelling.   It takes the reader through a step by step process in developing their story no matter what the circumstance.  If you are interested in developing new business opportunities, working on sales and meeting presentations or improving customer service within your organization, then learning how to organize and tell a great story will improve your odds of getting your point across and with excitement, engagement and interest by your audience.

If you want to learn more about business storytelling then I would recommend that you read “Business Storytelling for Dummies” and listen to this podcast.  You can also check out Karen’s website Just Story It by clicking the link, or the Facebook page by clicking here, and Twitter by clicking here.   I hope you enjoy this great interview with author Karen Dietz about her new book “Business Storytelling for Dummies

 

This is my second interview with Dorie Clark, and each time we speak I learn so much about branding and marketing myself.  While not a master at the subject if you want to learn more I suggest that you listen to my interview with Dorie, and get a copy of her book entitled ” Stand Out-How to Find Your Breakthrough Idea and Build a Following Around It.” 

What impresses me so much about Dorie is her sincerity and mastery of the topic.  In our world today many of us are vying for the attention of someone to listen to our idea and this  is becoming more and more difficult to capture their attention.   We have so many many people competing for attention of our target audience that it frequently seems like a red ocean out there, clogged with social media posts, tweets, emails and a myriad of other ways to distract who we would like to attract to our message or idea.

Stand Out uses real life stories and studies from top business thinkers like Seth Godin and David Allen, and experts in realms as diverse of genomics and urban planning. Dorie guides the readers through the process of developing their own breakthrough ideas, and then building a passionate following around them.  I encourage you to listen, learn and apply some of what Dorie teaches and speaks about for it is incredibly powerful.

If you want to learn more about Dorie and her new book “Stand Out” please click here to be directed to her website, or click here to connect with her on Facebook.  Enjoy this great interview with someone who will change the trajectory of your career.

 

Every year for the last six years I have been attending the Natural Products West Expo in Anaheim, CA.  This event is a blast, loaded with new food products that are designed to be healthy and nutritious.  My intention in going to this event as a press person is to find up and coming organizations and authors that have a great products and cause for being in business.

This year I felt that I hit the jackpot.  I happen to come across the KIND Healthy Snacks.  I know that almost anyone reading this blog entry has heard of KIND, but do you know the story behind the organization?  I know that I didn’t, and recently had the honor of interviewing Daniel Lubetzky the founder about his new book ” Do the KIND Thing“.

Daniel has a fascinating personal story, but more importantly he has developed an organization, that is passionate about their purpose and committed to making this planet a better place to live.  Daniel is not only socially responsible entrepreneur, but really a KIND person fostering acts of KINDNESS.

While building a large organization like KIND Healthy Snacks is not an easy feat, Daniel has done it with persistence and the ten (10) tenants which make up the foundation of the company.  In my interview we discuss everything from this influence his father had on him who as a survivor from the concentration camps and the Holocaust, to his failures in business which gave him the grit and determination to keep going in times of adversity.

empathetic, understanding and compassionate toward others–a quality that is becoming harder and harder to find.  “Do the KIND Thing” is more than a book about business, it is a book designed to get the reader to understand what it takes to mold your into one of service, and in so doing reap the rewards and share in the profits–all kinds of profits.

If you would like to learn more about Daniel Lubetzky the author of “Do the KIND Thing” please click here to be directed to their website.  Or you can click here to be directed to the organization’s Facebook page.  I hope you enjoy this great interview with author Daniel Lubetzky.

There is no doubt that Scott Jordan the founder of ScotteVest is a passionate man.  He has built a fashion technology brand of clothing into a $50 million dollar business.  I recently had the pleasure of doing an interview with Scott,  about his new book entitled “Pocket Man” and we discussed everything from his strained relationship with his father, to the wonderful women in his life–his mother and wife Laura.

Scott’s story is not just another rags to riches journey, he is passionate about teaching others to follow their dreams.  That anyone can do what Scott did with passion, promotion and a lot of drive.  Scott has always moved fast and believes in speed, even when it comes to making decision in business.  Scott states that you can learn more from a day of doing than you can from a week of thinking.  He obviously is a man of action, and willing to take calculated risks.

Scott started in his fathers business selling cemetery plots, this is a tough sale to say the least but Scott learned a lot from being involved in the family business , and he attributes much of his success from what he learned from his father.  Passion for what you do is at the foundation of shameless personal promotion, and Scott appearance on Shark Tank and turning down a $1,000,000 offer might have been the culmination of a great promotional effort.

If you want to learn more about Scott Jordan and ScotteVest you can click here to be directed to their website.  You can also click here to watch a great video about the vests that Scott Jordan’s company makes that hold all of your technology gear.

Our world is moving a very rapid pace, at least that what is seems like to me.  If you have these same feelings and are wondering if your current career is not as fulfilling as it once was then you might want to pay attention to my interview with author Dorie Clark.  Dorie has authored a new book entitled ” Reinventing You-Define Your Brand, Imagine Your Future.”

In my interview with Dorie we discuss not only the “how” of reinventing yourself, but also the “why” you would consider reinvention.  To succeed in today’s competitive job market and build a career that leverages your unique passions and talents, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

Dorie recommends conducting 360 degree interviews, holding focus groups with friends and colleagues, examine your online presence–these ideas are just a few of the simple things one can consider in the reinvention process.   She discusses with me blogging on Linkedin, taking on leadership roles, and to do something she refers to as the “wingman strategy”,  having someone else spread the good  word about your skills and talents.

Dorie new book is filled with ideas, strategies and methods of reinventing to make yourself more marketable.  If you are considering a new career or just wanting to break free and start your own business I would highly recommend reading Dorie’s new book “Reinventing You“.

To learn more about Dorie and her book click here to be taken to her website, or click here to follow her on Twitter.

I hope you enjoy this interview with author Dorie Clark.

 

I recently had the pleasure of interviewing author Lisa Nirell.  She has another new book that has just been released entitled ” The Mindful Marketer.”  

In Lisa’s new book she questions traditional marketing methodology, and provides the reader with alternative ways to implement effective marketing strategies.   Lisa states that the traditional chief marketing officers are facing extinction because of the use of big data, and how it is transforming the way we work as marketers.  She states that that modern marketing leaders are expected to be tech savvy, data driven brand ambassadors on the vanguard of change.

I appreciate Lisa’s approach to this book.  She exposes how our always-on mindset and the consistent need for speed and innovation has created an environment of mindlessness.  She states we need to stop, breathe and reflect mindfully on future opportunities and daily decisions if we are to effectively make deep meaningful connections with our customers.    Lisa recommend a “middle path”, a nexus between data-fueled, analytical thinking and creativity to a humanistic approach to marketing.

I hope you enjoy this wonderful interview with a leader in the marketing industry.  If you want to learn more about Lisa you can click here to be directed to her website.