I really love business books that provide value to the reader, and this book “Rocket Fuel” is an easy to read book that is chalk full of value.
In my interview with author Mark C. Winter we explore one of the most important realizations by successful entrepreneurs and that if you want to develop a business it takes someone in the passenger seat, and that person is called an Integrator. An “Integrator” compliments a “Visionary” and the right combination of these two people is imperative for the success of any business.
What you will learn by reading “Rocket Fuel” is that “Visionaries” have certain characteristics as do “Integrators”. When each person knows and plays their role in the organization you obtain “Rocket Fuel” as the book suggests.
Mark also discusses with me something he refers to as the “Accountability Chart”. This is not just a normal organizational chart, the “Accountability Chart” helps you define the functions of the organization but to compliment that is defines the five (5) major roles of each of the people in the organization. When you accomplish this task, it make everything much clearer and allows for leadership team to function with clear lines of communication.
What I appreciate most about “Rocket Fuel” and Mark C. Winters is the fact that all the techniques and tools outlined in the the book are tried and true tools. Mark’s co-author Gino Wickman is the founder of EOS (Entrepreneur Operating System) out of Detroit Michigan. EOS Worldwide provides the reader with amazing free resources as well as an opportunity to hire a business coach called an Implementer.
If you want to learn more about Rocket Fuel please click here to be directed to the book website, if you want to learn more about EOS Worldwide please click here to be directed to their website.
I particularly enjoyed this animated YouTube Video titled “Why Entrepreneurial Companies Need a Visionary and an Integrator.” I hope you enjoy my interview with Mark C. Winters.
If you are interested in your personal growth, you have to be interested in what makes you tick regarding setting goals. Have you ever wondered why you achieve some goals, and others just seem like they are miles away and you may never get there?
There are obviously lots of physiological reasons for this , and in a recent interview with Edwin Locke Phd about his book “New Developments in Goal Setting and Task Performance” he unlocks many of the reasons from our personal motivations, to our values and the role of the subconscious mind. Edwin Locke PhD is the de facto resource when it comes to research on goal setting. My interview with him was one of the most enlightening interviews of the over 575 interviews I have completed.
During our interview we covered topics regarding the commitment to our goals, the role that feedback plays in achievement of our goals and the simple truths about self-regulation in goal setting. If you are at all interested in improving your game when it comes to setting and achieving goals then you will want to listen to my interview with Edwin Locke Phd.
You can learn more about Dr. Locke and his writings by clicking here to be directed to his website. Please note the book is really a textbook and might be a bit heavy for casual reading, but if you are really into figuring out the pitfalls and “why” of goal setting them purchase the book.
There is lots of talk today about the power of authenticity, and rightfully so. We see the topic being discussed throughout the political campaigning that we are experiencing, and unfortunately we don’t see our current top running candidates for the presidential election showing high levels of authenticity. As sad as that might seem, “authenticity” seems to be conspicuously absent from this presidential campaign.
In my recent interview with author Karissa Thacker about her book “The Art of Authenticity” we discuss the four components that form the basis of authenticity as a leader.
First, is self-awareness-motivation and values are individual and distinctive. This level of authenticity requires that one really wants, what is important and why. The second is “balanced processing–this is a skill of blending thought process with the thought processes of others without a bias one’s own view. ( I really believe this is missing with that unnamed candidate for president.) Third, is relational transparency–when it comes to building a genuine relationship with people, transparency is critical. Authentic leaders allow themselves to evolve, grow, and experiment regarding their personal transparency. Lastly, is internal moral perspective–authentic leaders are students of human nature in general and experts on the peculiarities of their own particular more nature. The keep their own unique internal GPS system activated as they deal with day-to-day pressures.
If you are a leader in your organization and wanting to learn more about the keys to being more authentic then I would highly recommend that you read Karissa Thacker new book “The Art of Authenticity“. You can learn more by visiting her website by clicking here, or you can go to the book Facebook page by clicking here.
I hope you enjoy this lively interview with Karissa Thacker about “The Art of Authenticity“.
Most of us are aware that branding ourselves or our companies can be a challenging task. It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.
David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand. David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others. In my interview with David we explore the components that are required to create a kick-ass brand. David explains there are five of them and they are: 1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage. These steps make up the roadmap for someone wanting to develop their brand.
We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service. You also need to be concerned and do you research on the demographics and psychographics of your target customer. Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.
David is a master at helping people brand themselves or their company. His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.
I would recommend that you check out David Tyremen at his website by clicking here. World Famous also has a great branding course that you might want to consider taking. If you are interested finding out more about the course please email David at firstname.lastname@example.org.
Change is everywhere, change is the only constant and it certainly is not going away. What do we do, how do we manage change? You and your fellow workers learn how to live with it, cope and make it your ally.
As the author Moe Glenner states in his new book “Plus Change-Genesis of Innovation” “Since life will frequently take us to the intersection of creativity, change and innovation, how do we successfully navigate the junction? Now, that is the question of the millennial?
In Moe’s book “Plus Change” he navigates us through the elements of change and unlocks the secrets to turning that change into growth, potential and profits. Moe has what he refers to as the “Nifty-Nine Principles to the creative process. These principles are wonderful ways to move change into creativity, and they are 1) Release the endorphins 2) Separate idea generation from idea evaluation 3) Always test assumptions 4) Avoid patterned thinking 5) Create new perspectives 6) Minimize negative thinking 7) Take (prudent) risks 8) Get lost! 9) Turn Out the lights.
If you want to get more context regarding these principles click on this Youtube interview that Moe did about the book. It provides the viewer with an overview of the book and its contents as well as more insight into the principles. I hope you enjoy this interview with author Moe Glenner, please visit his website by clicking here.
In this interview, I had the chance to speak with author and speaker Philip McKernan. We spoke about his newest book, “Rich on Paper Poor on Life.” Philip’s book explains how you should stop living the way people expect and live the successful life you want.
Philip has spoken around the world about the importance of overcoming personal obstacles and creating the confidence to believe in yourself. His soul focus is to help people create a meaningful life while also making money.
Visit Philip’s website here to learn more. You can also follow Philip on Facebook and Twitter.
I recently had the pleasure of interviewing the fascinating author Belinda Womack about her book “Lessons From the 12 Archangels.” In this book Belinda shares with us lessons, daily guidance, and practices from the 12 Archangels in order to help us listen to and heal our wounded inner child. She also writes about ways to release our fears and enact deep subconscious transformation.
Transmitted directly from the 12 Archangels, each word carries their love, so that when read, the love is absorbed into the reader’s mind. Results are both felt and experienced immediately.
Belinda Womack is a spiritual counselor, who has been channeling Angelic wisdom to support individuals, couples, and families for over 25 years. She is the creator of the 12 Archangels University, an online “change your everyday reality to Heaven on Earth” education platform. A scientist by training, with dual master’s degrees in microbiology and environmental science, she lives in Freeport, Maine.
You can learn more on Belinda at belindawomack.com and purchase “Lessons From the 12 Archangels” here.
This next interview was with business strategist, keynote speaker and author, David Horsager on his newest book “The Daily Edge.” In this book he discusses proven productivity tips that will enable any busy executive to work so efficiently that they will have time left for what David sees as the most important task, building trusted relationships with people.
If you are always feeling like there just isn’t enough time in the day for everything you need to accomplish, this book is a must read for you.
You can find out more on David at www.davidhorsager.com. Purchase a copy of “The Daily Edge” here.
In this interview I spoke with the founder and Catalyst at Success Redefined, Larry Kesslin. In his new book “Success Redefined” he writes about how the more we understand how success drives our lives the more we can redefine it so we can live more fulfilled lives. He talks about his old definition of success being “the ability to do whatever I want, whenever I want,” and why he has since changed it to “success is the ability to do whatever I want, whenever I want—while being part of something greater than myself.”
Larry Kesslin has been an entrepreneur who has focused the past 21 years helping business owners in the IT industry become more successful. His belief is that by helping others get what they want, he will get more than he needs. You can follow Larry here on his blog. Pre-order your copy of “Success Redefined” here.