What a brilliant book.  Evan Carmichael has created not only a great book for any entrepreneur, but the book layout and ease of use and read is fantastic!!!!

In Evan’s new book “Your One Word” you are guided to helping  find that “one word” that infuses you with passion, fire and desire to go big.  Evan one word is “Believe”.  Your one word will become your personal motto, and will help you capture your purpose and passion.

Evan asks a series of questions that help you find your “One Word”.  He also gives great examples and stories.  Now once you have found your “one word”, he does not leave you there.  He provides practical advice on using your “one word” to grow and develop your business.

In his section of the book on the “Planning Checklist’, Evan helps you get started by taking action on your campaign.  There are nine steps: 1) The Right Mindset 2) The Powerful Credo 3) Your Founding Story 4) Your Tribe of Followers 5) Rituals and Gestures 6) The Purposeful Name 7) knowing your Enemy 8) Memorable Logos, Fonts and Symbols 9) An Impactful Sound.

Remember that when you start your campaign for your business you are not just running a quick marketing project, you are in this for the long haul.  You are here making a statement, and you are going to change the world.

I hope you enjoy my insightful and inspirational interview with Evan Carmichael the author of “Your One Word“.  If you want to learn more about Evan you can find him at his website by clicking here, or through Facebook by clicking here—also Twitter #believe.

 

I happen to have been in the Amazon Bookstore in La Jolla, CA.  Yes, literally they have a bookstore.  I intuitively got a hunch about this book that was on an endcap display.  The author is George Couros and the title of the book is “The Innovator’s Mindset-Empower Learning, Unleash Talent, and Lead a Culture of Creativity”   I knew when I saw the book that I needed to interview the author, so I reached out to George and he gracefully accepted my invitation.

George is an educator with a passion for helping teachers transform their classrooms into creativity and innovation think tanks.  George believes that we need to prepare our kids for jobs that don’t yet exist, and with that mission he became the Division Principal of Innovative Thinking and Learning.

George understand that we need to shift the young minds from that of a fixed mindset to that of a growth mindset, then to that of the innovator’s mindset.  The innovator’s mindset take the growth mindset a step further by focusing on using one’s ability to learn to play the piano but to create music.  The innovator’s mindset can be defined as the belief that the abilities, intelligence, and the talents are developed so that they lead to the creation of new and better ideas.

This book has not only been written for educators, but for anyone who is attempting to create a culture of innovation and creativity.  I highly recommend reading George’s book “The Innovator’s Mindset“.  If you want to learn more about George and his passions please visit his website by clicking here.  I hope you enjoy this wonderful interview with George Couros the author of “The Innovator’s Mindset“.

 

I had the privilege of recently interviewing Heather McGowan the co-author of a new book entitled “Disrupt Together-How Teams Consistently Innovate“.  I was truly amazed at the depth and breadth of knowledge Heather has about innovating within organizations.  The book “Disrupt Together” is a compilation of  chapters written by distinguished thought leaders in the field of innovation.

Heather and I had an opportunity to discuss many of the chapters within the book, along with her contribution entitled “Framing the Vision for Engagement”  When you have been handed a strategic directive it is the job of the managers to create an actionable enterprise.  To create that actionable enterprise is requires that we are able to engage the talent responsible for the development of that new product or services being innovated.  As Heather states in the book “The process is a nonlinear, iterative sequence of discover, formulate, develop, and optimize phases. When the directive can be explicitly stated as an actionable vision ,the value creation phase of development and optimize ensue, offering problem solutions and value creation.

This process is at the heart of every organization involved in innovating something new or redesigning a product to improve it.  Disrupt Together is designed for anyone who want to take a deep dive into learning more about the dynamics of teams in the creative and innovative process.  Every chapters provides insight and wisdom from some of the best teachers in the industry.

If you want to learn more about Heather McGowan and her passion, for the future of work and learning I recommend you visit her website by clicking here.  You also might want to watch a very cool video of a presentation she did Redesigning Work by clicking here.

 

In a quest to discover not only where the great geniuses came from, but the environments that stimulated their development author Eric Weiner in the “Geography of Genius” does just that.  In a very lively interview Eric we discuss the conditions, places and circumstances that helped to develop geniuses such as Socrates, Aristotle, Plato and many others.  Erics book is an exploration and travel guide into a look back in history.  Eric actually visits these places and digs into the history of these geniuses, and the stories and tapestry that make for a very interesting read.

Eric writes ” The toddler steps of incremental innovation don’t even earn you a patent, or the title of genius.  Only a leap does.  The question that intrigues someone such as myself, a creature of geography and a student of history, is not simply what these leaps look like but where, and when they take place…certain places, at certain time, producing a bumper crop of brilliant minds and good ideas.  The question is why.”

If you are a history buff, or just interested in what conditions existed to foster the development of “genius” then reading Eric book “Geography of Genius” is a must.  I highly recommend “Geography of Genius” for anyone who wants to learn about the “why” of genius.

For more information about Eric Weiner please click here to be directed to his website.

 

This book is for anyone, it is a book for those who are willing to take charge of their destinies, beat the odds and create opportunity to pursue dreams on their own terms.

I recently sat down to conduct this podcast interview with Jonas Koffler one of three authors that makes up the team who wrote “Hustle-The Power to Charge Your Life with Money, Meaning, and Momentum.”  Hustle addresses the political, social and economic issues that plague the American citizen attempting to have more meaning and money in their lives.

Jonas states “The “American Dream” is not longer about advancement or the acquisition of material possessions–secure job, car, home, family or even social mobility–alone. It is about greater freedom and autonomy to choose one’s own path forward.  The American Dream is more of a DIY creative project than is has ever been, and hustle is the way to achieving it, surfacing one’s talents, capturing luck and opportunity, and leveraging skills and technology into a diversified portfolio of upward optionality.”

The authors definition of “hustle’ has been redefined to mean “Decisive movement toward a goal, however indirect, by which the motion itself manufactures luck, surfaces hidden opportunities, and charges our live with more money, meaning and momentum. “

If you want to change the trajectory of you life I highly recommend reading “Hustle” and listening to this interview.  You can also join the “Hustle’ generation by joining the authors on their quest.

Just click this link to take you to their book landing page.  I hope you enjoy my interview with Jonas Koffler one of the authors of “Hustle“.

 

My good friend Jan Phillips and her co-author Ruth Westreich joined me for this podcast interview about their new book entitled “Creativity Unzipped-Why Your Thoughts Matter“. In my interview with both Jan and Ruth we discuss we discussed how creative blocks are the biggest challenge that any artists, entrepreneur , author or creative person faces.

Jan states “we are hardwired to find creative solutions to complex problems, but there’s a problem with our software–inherited beliefs and cultural conditioning”.  How we develop our beliefs and hold on to them does more to stifle our creativity that almost anything.

This book is different, the message is that you already know everything you need to know to be fully expressed, creative agent.   Jan quotes Meister Eckhart, the German mystic, and he says that the process of enlightenment is one of subtraction, not addition.  To become luminous, we must let go of the darkness, let go of our negative beliefs–luminous is a natural state.

As we proceed in the act of creation, the litmus test is always about authenticity. It is about your voice, your soul, your story coming through this peace. The idea or seed your cultivating has surfaced for a purpose and awaits the originality only you can bring to it.

If you are attempting to tap into your creativity, then I recommend that you read “Creativity Unzipped“.  Jan & Ruth take the reader on a journey that explores the reason for your creative blocks, and provides you with way to tap back into the creative genius that lurks within.

If you want more information about Jan Phillips & Ruth Westreich I recommend that you visit the book website by clicking here.

 

Most of us are aware that branding ourselves  or our companies can be a challenging task.  It is as if there is a magic formula that when you have the correct ingredients your company can blast off into the stratosphere where customers are clamoring to subscribe to your service or purchase your products.

David Tyreman has authored a book entitled “World Famous-How to Create a Kick-Ass Brand.  David has worked with some of the biggest companies like Banana Republic, Nordstrom, Macy’s, Nike and many others.  In my interview with David we explore the components that are required to create a kick-ass brand.  David explains there are five of them and they are:  1) Dare 2) Learn Why People Buy 3) A Defined Differentiation 4) Adding Value 5) Ready, Set Engage.  These steps make up the roadmap for someone wanting to develop their brand.

We also discuss the power of a super niche, defining what you do best and not spreading yourself too thin that your customers are confused by your offering or service.   You also need to be concerned and do you research on the demographics and psychographics of your target customer.  Remember not everyone is your customer, so develop a plan and research your customer profile so you know what makes them tick.

David is a master at helping people brand themselves or their company.  His book “World Famous-How to Create a Kick-Ass Brand” is loaded with stories, examples and advice that can assist both the newbie or the experienced marketer.

I would recommend that you check out David Tyremen at his website by clicking here.  World Famous also has a great branding course that you might want to consider taking.  If you are interested finding out more about the course please email David at david@worldfamouscompany.com.

 

Change is everywhere, change is the only constant and it certainly is not going away.  What do we do, how do we manage change?  You and your fellow workers learn how to live with it, cope and make it your ally.

As the author Moe Glenner states in his new book “Plus Change-Genesis of Innovation” “Since life will frequently take us to the intersection of creativity, change and innovation, how do we successfully navigate the junction?  Now, that is the question of the millennial?

In Moe’s book “Plus Change” he navigates us through the elements of change and unlocks the secrets to turning that change into growth, potential and profits.  Moe has what he refers to as the “Nifty-Nine Principles to the creative process.  These principles are wonderful ways to move change into creativity, and they are 1) Release the endorphins 2) Separate idea generation from idea evaluation 3) Always test assumptions 4) Avoid patterned thinking 5) Create new perspectives 6) Minimize negative thinking 7) Take (prudent) risks 8) Get lost! 9) Turn Out the lights.

If you want to get more context regarding these principles click on this Youtube interview that Moe did about the book.  It provides the viewer with an overview of the book and its contents as well as more insight into the principles.  I hope you enjoy this interview with author Moe Glenner, please visit his website by clicking here.

 

If you follow my blog then you know that I am a bit of a geek and someone who is always looking for better ways to build relationships, stay in touch and do it more effectively.   I recently stumbled across a new cloud based platform called “Cloze“.  I happen to have tried out the 14-day free trial of the software, then purchased the software for my personal use.

So what makes Cloze different from all the thousands of CRM systems out on the internet?  Simply stated is aggregates data and information about your friends, clients and prospects from across several social media platforms and has a user friendly user interface that really makes is intuitive to use and become more productive.  Believe me this cloud based system is not like any other CRM you have encountered, but once you give it a whirl you will see what I am speaking about.

In this interview with Alex Cote one of the founder of Cloze we discuss the differentiators in the software and some of the new things in development.  I know everyone who enjoys staying on the cutting edge of technology, and wants to start using as system to make them more productive then you will certainly appreciate Cloze.

If you want to download the 14-day free trial please click here, ( for a 10% discount when you are ready to purchase, please use this code tun3pam2ok6wyb9n) if you want to read some of the Tweets click here to be directed to the organization’s Twitter page and read what users are raving about!!!!

I hope you enjoy this great interview with Alex Cote co-founder of Cloze.