Bruce Poon Tip the author of “Looptail-How One Company Changed The World by Reinventing Business” is one of the most passionate people I have had the pleasure of interviewing.  

In his new book ” Looptail” he weaves in his personal story of struggles to success in business, along with much of his personal and business philosophy.

Bruce has  successfully grown his company “G Adventures” into one of the most sustainable and socially responsible organizations providing travel adventures for their clients worldwide.  He has almost 2,000 employees in more than 100 countries and 30 offices around the world. 

Bruce literally reinvented not only the travel business, but every element of how he runs his business and engages with his employees.  He eliminated his human resources department, and that is quite an accomplishment in an organization which is pushing  2,000 employees.  Bruce built his own philosophy on “the looptail”—a three-pronged full-circle approach that can guide any business to transcend their product and focus on passion and purpose in order to inspire freedom, happiness and community. It’s so named because everything you put into it, you get back in spades contends Bruce, in the form of profitability, growth and employee loyalty.  

I encourage you to listen to our interview together and embrace an author that is on the bleeding edge of reinventing how most leaders should consider conducting business.  It certainly is not business as usual for Bruce—he is always striving to improve both the employee and client experience.

To learn more about G Adventures and Bruce Poon Tip just click on the links listed below, or watch a wonderful short video about G Adventures—G Project.  

I hope your enjoy our interview. 

G Adventures Facebook PageG Adventures Youtube ChannelLooptail Book SiteG Adventures Google + Page. 

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